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Strategic
communication for HIV/AIDS prevention
Public Service
Announcements are a vital tactic used by REACH 2010 to get our
message out concerning the topic of HIV/AIDS and prevention out
into the communities. REACH 2010 started its campaign with 14
Public Service Announcements (PSA’s) that premiered in October
2002.
“HIV/AIDS is
devastating to Broward’s minority communities and others in
South Florida. These messages were created to remind us about
the continuing spread of HIV, and to help us always keep
thoughts of prevention in mind" says Dr. William Darrow, the
project leader for REACH 2010 and professor of Public Health at
Florida International University (FIU).
The main purpose of
the PSA’s is to emphasize that HIV prevention is everybody’s
business. Many of the PSA’s feature local artists advocating HIV
prevention through culturally sensitive messages delivered in
the popular art form of “spoken word” poetry. One PSA portrays
young women discussing how they take responsibility for their
protection. Others dramatize the extent of the HIV-AIDS problem
in minority communities; the choices that can help protect them,
and the wisdom of getting an HIV test.
The PSA’s were
filmed using up-to-date and trendy themes that match the
lifestyles, beliefs and activities of young to middle-aged
adults. “Coalition partners wanted to make sure that the PSA’s
would appeal to those who most needed to hear the messages, and
that young adults would respond appropriately by participating
in HIV-prevention efforts and taking ownership of the local HIV
problem,” said Ula Zucker, REACH 2010’s former communications
and media coordinator. Please follow the links below to see some
of our PSA’s. For more information about HIV prevention or to
join our project’s community network fighting the spread of HIV,
call 1-877-HIV-FREE.
Unfortunately, due
to the high costs of airtime and reduced funding to cover media
activities, we constantly have to struggle to find sponsorship
to be able to get our PSA’s on air, and get the message out to
our communities. If you would like to sponsor or donate some
airtime for any of our PSA’s, please contact Elizabeth Sanchez,
Assistant Director for Community Outreach, at (305)-919-5522 or
Claudia Uribe, Project Manager, at (305)-919-4501.
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